Zoho CRM is powerful on its own — but its true potential comes alive when you extend it with smart plugins from the Zoho Marketplace. With hundreds of extensions available, businesses can customize their CRM to fit unique workflows, integrate with third-party tools, and add automation that saves time while boosting productivity.
In this blog, we’ll explore the must-use marketplace extensions every growing business should consider in 2025.
1. Telephony & Communication Extensions
Seamless communication is the backbone of sales success. With telephony plugins, you can manage calls directly from your CRM, log interactions, and track sales conversations without juggling multiple tools.
Must-Try Extensions:
RingCentral for Zoho CRM – Click-to-call, automatic call logging, and analytics.
Twilio – For SMS and call integrations to improve lead follow-ups.
Zoho Voice – Zoho’s native telephony solution for unified communication.
📈 Why it matters: No more missed calls or manual logging — sales teams stay efficient and focused.
2. Marketing & Engagement Extensions
Reaching customers through the right channels is critical. Marketing plugins help align campaigns, nurture leads, and track ROI — all inside Zoho CRM.
Must-Try Extensions:
Mailchimp for Zoho CRM – Sync contacts and track email campaign performance.
WhatsApp Business Integration – Engage prospects via the most widely used messaging app.
Zoho Campaigns – Run email campaigns and measure open/click rates from within CRM.
📈 Why it matters: Better engagement means stronger customer relationships and higher conversions.
3. Data Management & Productivity Extensions
CRM is only as good as the quality of the data inside it. Data tools help keep your CRM clean, accurate, and ready for insights.
Must-Try Extensions:
Deduplicate Leads – Automatically detect and merge duplicate records.
Google Drive/OneDrive Integration – Store and access documents directly from CRM records.
Data Exporter – Simplify backups and reporting by exporting CRM data in bulk.
📈 Why it matters: A clean database ensures accurate reports, better forecasting, and improved team productivity.
4. Finance & Operations Extensions
Sales doesn’t stop at closing the deal — smooth handover to finance and operations is just as important. These plugins bridge the gap.
Must-Try Extensions:
Zoho Books Integration – Automate invoicing and payment tracking.
QuickBooks for Zoho CRM – Sync customer and financial data seamlessly.
Inventory Management Plugins – Track stock, delivery, and order management directly in CRM.
📈 Why it matters: Sales teams save time, while finance teams get accurate, real-time updates.
5. AI & Analytics Extensions
In 2025, sales teams need insights, not just data. AI and analytics plugins help leaders make smarter, faster decisions.
Must-Try Extensions:
Zoho Analytics – Build advanced dashboards and track KPIs.
Sales IQ – Real-time visitor tracking and lead engagement.
Zia AI Integrations – Predictive sales insights, deal closure probabilities, and sentiment analysis.
📈 Why it matters: Decision-making backed by data leads to faster growth and stronger pipelines.
6. Industry-Specific Extensions
Every industry has unique workflows. The Zoho Marketplace offers tailor-made plugins for real estate, education, healthcare, and even garage workshops.
Examples:
Real Estate CRM Add-ons – Manage site visits, bookings, and key handovers.
Garage/Automobile Extensions – Automate job cards, invoicing, and service reminders.
📈 Why it matters: Industry-specific tools save time and eliminate the need for custom development.
Final Thoughts
Zoho CRM’s strength lies in its flexibility — and the Zoho Marketplace extensions are what make it a powerhouse for businesses of all sizes.
Whether you want to streamline communication, improve data quality, automate finance, or unlock AI-powered insights, there’s a plugin designed for it.
💡 The best part? Most of these extensions are plug-and-play, meaning you can start reaping benefits almost instantly.
If you’re looking to take your CRM to the next level in 2025, start by exploring these smart plugins and tailor your CRM to work the way your business does.